June 30, 2011 at 04:11 PM EDT

NBC’s first season finale for The Voice ended on a relatively modest note Wednesday night, while new reality show Love in the Wild got off to a tame start.

Airing earlier than usual at 8 p.m. for the second and final week, The Voice — which saw contestant Javier Colon crowned winner — was heard by 10.8 million viewers and received a 3.5 preliminary adults 18-49 rating. That’s easily enough to win the hour and to rank as NBC’s best non-sports performance in this slot in years. (Plus, it was up 6 percent from last week’s season low.) But it’s down from The Voice average and softer than one would expect for the hit show’s last results show.

The Voice gave America’s Got Talent (13.3 million, 4.0) a boost at 9 p.m., which fed into the series premiere of Love in the Wild (6.5 million, 2.2). The new Survivor-meets-Bachelor reality show won its hour, but shed plenty of viewers from its lead-in and delivered a lower rating than the premiere of Losing It With Jillian last year.

Meanwhile, Fox’s two-hour So You Think You Can Dance (5.4 million, 1.9) placed last among the reality competition, plus dropped 14 percent from last week.

Read more:

‘The Voice’ season finale recap: And Like That… It’s Gone.

‘So You Think You Can Dance’ recap: Kiss Kiss Bang Bang

‘The Voice’ finale: What you didn’t see on TV

A rotating chair-full of judges search for the next great superstar singer on this NBC reality show.
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