Yesterday came news that pop star-turned-billion dollar designer Jessica Simpson and younger sister Ashlee would branch out with a tween collection, and today, we get a sneak peak of the products — faux fur, printed leggings and all — which will be available at 400 retailers, including Macy’s and Lord Taylor, this fall.
Simpson’s designing style has always been trendy without turning customers into crazy-patterns lady. But with this tween line, consisting of sportswear and jeans geared towards girls sized 7 through 16, the line looks more Rachel Zoe than Jessica Simpson, who has already made quite a name — and billion dollar empire — for herself. That credit (or blame?) should probably go to sister Ashlee, who, unlike her big sis, is known for more grungy, vintage-inspired ensembles.
What do you guys think of the looks? Will you be buying the clothes for the little lady in your life?
Photo: Clothing line-Courtesy of WWD; Simpsons-Getty Image