By Jeff Labrecque
May 10, 2011 at 07:32 PM EDT
PRN/PR Photos
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Congratulations, Spencer Pratt. Heidi Montag’s lesser half — that’s not intended sarcasm — is the most disliked celebrity around, according to E-Poll market research that measures celebrity value and helps companies select effective spokespeople. (Wait, is this 2010?) You may have already suspected this, but E-Poll has the numbers to prove it. Just how unlikable does one have to be to be the most disliked? Well, you have to beat Suspected Wife Killer and Convicted Kidnapper O.J. Simpson to take the crown. You have to edge Octomom, two Hiltons (Paris and Perez), and two Gosselins. Montag herself ranked No. 6 on the list, so there’s bragging rights at stake, though it’s unclear who won them in this case.

On the other end of the spectrum — the positive end — are beloved folks like Betty White, Sandra Bullock, and Will Smith. But let’s not steal Pratt’s moment. He earned it. O.J.: You’ll just have to work harder next year.

Who’s Pratt’s greatest threat? Or will he be wearing the crown of infamy for years to come?

Read more:

10 Worst Reality TV Shows Ever

Speidi on ‘Real Housewives of Beverly Hills’? ‘Hell no,’ says Andy Cohen

Heidi Montag, Spencer Pratt renew vows

O.J.’s ‘If I Did It’ finds a publisher

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