By Lisa Schwarzbaum
Updated April 22, 2011 at 04:00 AM EDT
Daniel Marracino

The crass commercial title is the pièce de résistance rigged by performance artist/filmmaker Morgan Spurlock (Super Size Me): His rowdy, toothless, superficially informative meta-documentary chronicles his pursuit of sponsors to finance his documentary about pursuing sponsors to illustrate the pervasive everyday intrusion of branding, advertising, and corporate sponsorship in our lives. Always the smooth showman, Spurlock avoids answering his own question: Is he selling out or buying in? B?