TV ads that rock
Love the song playing in that Kindle commercial, or a spot for the Ford Fiesta? We tell you who's behind it, and where to get it
Their purpose, of course, is to sell you smartphones, cars, and musky body sprays. But many of the commercials currently airing have a happy unintended side effect: They sell you on new — and sometimes very old — music. Read on to get to the source.
Trident Gum: Martin Solveig & Dragonette, ”Hello”
French DJ Solveig and his Canadian glam-pop guests soundtrack fruit-based fun times (strawberry swing set, citrus food fight) with their shimmery electro celebration. B+
Where to find the song: As a standalone single on iTunes or Amazon. (There’s also a five-track remix EP.)
Ford Fiesta: Edward Sharpe & the Magnetic Zeros, ”Janglin”
The push of a key-free ignition button triggers a carnival of unicycling and giddy street parkour, set to Sharpe’s blithe gypsy-folk ramble. B
Where to find the song: On 2009’s Up From Below.
Axe Shower Gel: Brenda and the Tabulations, ”The Wash”
Bikini bunnies are compelled to follow (almost) every move of a doofy guy showering beachside. Or maybe they’re just bewitched by the sweet command of Brenda’s lost Philly-soul gem. A
Where to find the song: On 1967’s Dry Your Eyes.
Chevy Traverse: The Real Tuesday Weld, ”I Love the Rain”
Kids outrun a downpour in bucolic suburbia while the U.K. nouveau- cabaret act’s ode to precipitation tootles jauntily along. B+
Where to find the song: On 2005’s The Return of the Clerkenwell Kid.
Nintendo 3DS: Wolfmother, ”Dimension”
A retro black-and-white flashback gives way to cool, blue-toned modern cityscapes — and mondo riffage courtesy of the Australian Zep-rock revivalists. A-
Where to find the song: On 2006’s Wolfmother.
Kindle: The New Pornographers, ”Sweet Talk, Sweet Talk”
Sprightly youths gambol and frolic like baby mountain goats, taking their e-readers alfresco to the strains of the Canadian collective’s buoyant rocker. B
Where to find the song: On 2010’s Together.
Windows Phone: Sleigh Bells, ”Infinity Guitars”
Windows enlists the high-fructose jolt of Brooklyn duo Sleigh Bells’ thrash-pop anthem to step to its Goliath Android and iPhone competitors. A-
Where to find the song: On 2010’s Treats.
Crysis 2: B.o.B, ”NY NY”
Kander and Ebb’s classic chorus meets modern MC swagger — and the postapocalyptic Manhattan battlefield of cyborg-populated videogamedom. B+
Where to find the song: The track was commissioned exclusively for the game, but you can stream it in full at several spots online, including YouTube.
Read about more rockin’ TV ads and get download links in our photo gallery.