Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Credit: Michael Tullberg/Getty Images; Michael Buckner/WireImage.com

“Oscar-winning actress and my sister Gwyneth Paltrow emailed me,” Jay-Z begins in a blog post he published this morning, “and said, ‘I love your new site. Can I ask you five questions about it?'”

The site Jay’s “sister” is talking about is his newly launched Life + Times. That’s right. The guy who said, “I don’t do too much blogging” has thrown his Yankee cap into the interweb. It features Q&As, videos, music, art, tech pieces and whatever else piques the legendary rhymer’s interests.

Ever the shrewd businessman, Jay wasn’t just going to let Paltrow interview him for her site, GOOP, without having the actress return the favor. “I said, ‘I’ll show you mine if you let me see yours’,” he jokingly reveals. So the two besties have brief, albeit amusing Q&As on their respective sites. Paltrow’s interview with Jay is a slightly bland “What made you start a website” convo.

Jay says he began thinking about creating a Life + Times over a year ago after “seeing other sites and being either inspired or saying, ‘That’s s—. I would do it like …'” Other things we learn are that Jay, like Gwyn, enjoys Mario Batali dining, and says the women in his life keep him cool. “The hotter the chick, the cooler the guy,” he declares. Obviously, being married to Beyoncé makes him ice-cold.

Jay’s talk with Paltrow, comically titled “Straight Outta Compton?” (she was born in Los Angeles—not N.W.A.’s hometown), is plenty more interesting. The rapper admits that Paltrow’s knowledge of hip-hop music surprised him.

She explains that her love of rap tunes began in 1988 when she was 16, bumping cuts from the Beastie Boys and Public Enemy. And now she can recite “every single word of N.W.A’s ‘F— Tha Police’ or [Rob Base & DJ E-Z Rock’s] ‘It Takes Two.'” Didn’t expect that, did you?

Have you check out Jay’s new site? You a fan? What do you think of their interviews? Let us know.

(The Music Mix on Twitter: @EWMusicMix)

Read more: