Which shows different demographics are watching
Steven Tyler and J. Lo don’t necessarily appeal to everybody who watches TV.
American Idol may be the most popular show in all of TV — the Wednesday editions have averaged 25.8 million viewers while the ones on Thursday pull in 24.2 million. But the singing competition doesn’t hog all the glory in the house of Nielsen — especially when it comes to specific demographics like kids, young men, and adults over 50.
So we did some digging! The following results are based on a survey of all shows between Sept. 20 and March 6. (We singled out the male demos versus the female ones since they’re the toughest group for advertisers to reach):
The five most popular shows among adults ages 50 and over: Dancing With the Stars (ABC, 13.8 million), followed by NCIS (CBS, 13.6 million), Dancing With the Stars results show (ABC, 12.2 million), NCIS: Los Angeles (CBS, 11.6 million), and The Mentalist (CBS, 10.3 million).
Men 18-34: Family Guy (Fox, 2 million), American Idol Wednesday (Fox, 1.8 million), The Simpsons (Fox, 1.7 million), The Office (NBC, 1.6 million), and American Idol Thursday (Fox, 1.5 million).
Men 18-49: American Idol Wednesday (4.7 million), American Idol Thursday (4.1 million), Family Guy (3.2 million), The Simpsons (Fox, 2.9 million), and Two and a Half Men (CBS, 2.8 million).
Persons 12-34: American Idol Wednesday (6.7 million), American Idol Thursday (5.7 million), Family Guy (4.3 million), Glee (Fox, 3.9 million), and The Simpsons (3.6 million).
Kids 2-11: SpongeBob SquarePants (Nickelodeon, 3.1 million), iCarly (Nick, 2.7 million), Monster High (Nick, 2.4 million), American Idol Wednesday (2.2 million), and Victorious (Nick, 2 million).
Total viewers: American Idol Wednesday (25.8 million), American Idol Thursday (24.2 million), Dancing With the Stars (21.3 million), NCIS (20.3 million), and Dancing with the Stars results (18.7 million).
Speaking of ages, younger-skewing networks like the CW don’t corner the market on the Clearasil set. That honor goes to MTV. Here are the average viewer ages for some of the most popular networks on your satellite dish or cable box. (Numbers are based on programming that airs Mondays-Saturdays from 8 p.m. to 11 p.m., and Sundays from 7 p.m. to 11 p.m.):
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