Image Credit: Michael Becker/Fox; Bob D’Amico/ABC; Kevin C. Cox/Getty Images; Greg Gayne/CBSThe 2010-11 season is more than half over, so it’s time to check in to see what you people are watching (or avoiding like the plague).
The news isn’t that great for the Big Four: From the Sept. 20 start of the season through Feb. 13, every net except the CW is down among adults 18-49, the most important demographic to advertisers. CBS is posting the biggest drop at 12 percent, followed by ABC (11 percent), Fox (8 percent) and NBC (4 percent). The CW, in comparison, is up 11 percent (though that’s not exactly the sand box that the teen-loving network likes to play in). If it’s any consolation, the collective adult 18-49 rating for all of TV — and we mean every last network — is down 2 percent versus a year ago, so its not just the broadcast nets that may be taking a hit.
Viewership has also dropped among all the nets except CW (which is up from 2.0 million to 2.1 million), but the losses are only in the single digits. What matters most is the performance in that super important adult demo — and for that reason, we’re only focusing on the Top 50 shows among folks 18-49. Each 18-49 ratings point represents 1.3 million viewers.
We’re not suggesting you start those renewal prayers if your favorite show didn’t make the cut below (see the bottom 50 here). Shows like Fringe, for instance, fall below the Top 50, but no one at Fox is hinting to a cancellation — yet. (For more about what’s apt to stick around and what’ll likely earn a pink slip, check out our TV survival scorecard here).