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Think of it as Shark Week with rifles. EW has learned exclusively that the History channel will launch a new weeklong programming event for later this year to mark the 150th anniversary of the Civil War. Key to the plan is Gettysburg, a film produced by brothers Ridley Scott (Gladiator) and Tony Scott (Man on Fire) that uses reenactments and CGI. The network will fill the rest of the week with Civil War-themed episodes of shows like Pawn Stars and other specials, as well as launch a four-year national education campaign. The move also gets History back on brand after the Kennedys miniseries flap. Says network chief Nancy Dubuc: ”Our four-year commitment highlighting the anniversary, key battles, and people who fought during that conflict underscores our deep devotion to the genre.”

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