Groupon pulls Super Bowl commercials
Groupon, the bargain-consumer website whose Super Bowl commercial featured actor Timothy Hutton raving about discounted Tibetan fish curry, has announced they’ve pulled the controversial ads, which critics claimed made light of the plight of the Tibetan people and other humanitarian causes.
On his company’s blog, Groupon CEO Andrew Mason wrote, “We hate that we offended people, and we’re very sorry that we did — it’s the last thing we wanted. We’ve listened to your feedback, and since we don’t see the point in continuing to anger people, we’re pulling the ads. … We thought we were poking fun at ourselves, but clearly the execution was off and the joke didn’t come through. I personally take responsibility; although we worked with a professional ad agency, in the end, it was my decision to run the ads.”