Britney Spears announces 'Hold It Against Me' video premiere and album release date
Apparently there’s a new game plan for how to premiere a big video: Air it along with a new episode of Jersey Shore. After Kanye West scored with his “Power” clip last summer using the strategy, Britney Spears plans to do the exact same thing come Feb. 17. Her Jonas Akerlund-directed “Hold It Against Me” video will premiere on MTV before a new episode of their most popular show at 9:56pm EST and simultaneously on Vevo online.
Find out when her album comes out after the jump.
The visual is for Spears’ seventh album, Femme Fatale, which hits stores March 29th. While you wait for the full video, you can catch teasers of it on her site up until its premiere. Will you be tuning in? Let us know.
Follow the Music Mix on Twitter: @EWMusicMix
More from EW.com: