The Force was definitely with Volkswagen for its brilliant Super Bowl ad. According to a survey by Hulu, the charming commercial showing a kid trying to force-push objects around his home, ranked “Most Liked” by viewers. The worst: Salesforce’s two ads for, along with Go Daddy’s ad featuring Joan Rivers.

Below is the full ranking of winners and losers (and you can watch all of them here):


Overall Most Liked Ads

1. Volkswagen: The Force

2. Bridgestone: Carma

3. Volkswagen: Black Beetle

Overall Most Disliked Ads

1. Salesforce: Launch: Still Doing Impossible Things

2. Salesforce: Launch: Do Impossible Things

3. Go Daddy: The Contract

Most Viewed Ads

1. Doritos: Pug Attack

2. Volkswagen: The Force

3. Bud Light: Hack Job

Overall Most Liked Ads by Women

1. Volkswagen: The Force

2. Bridgestone: Carma

3. NFL: Super Bowl Celebration

Overall Most Liked Ads by Men

1. Bridgestone: Carma

2. Volkswagen: The Force

3. Paramount: Captain America: The First Avenger

Most Polarizing by Gender

Women Strongly Favor

1. Chevrolet: GMME

2. Play60: Who’s Next?

3. Twentieth Century Fox: Rio

4. Chevrolet: Cruze Status

5. Living Social: It’ll Change Your Life

Men Strongly Favor

1. Columbia Pictures: Battle: Los Angeles

2. Universal: Cowboys and Aliens

3. Skechers: Kim Kardashian: Hello Skechers

4. Sony Ericsson Xperia PLAY: Surgeon – Extended

5. Paramount: Thor