Submitting inflammatory Super Bowl ads, getting rejected by the host network, then sending out a press release claiming media discrimination has become an annual tradition for lobbying organizations and attention-seeking companies of every stripe.

This Christian ad, however, from something called the Fixed Point Foundation, seems super harmless. Still, networks typically reject any religious advertising during the Super Bowl. Plus, sources say Fox shot down the ad back in June and the organization craftily waited until a couple days ago to go public.

See what you think, below. Would you mind seeing this ad during Sunday’s big game?

Says Fox: “As a matter of company policy, Fox Broadcasting Company does not accept advertising from religious organizations for the purpose of advancing particular beliefs or practices. The Fixed Point Foundation was provided with our guidelines prior to their submission of storyboards for our review. Upon examination, the advertising submitted clearly delivers a religious message and as a result has been rejected.”