Image Credit: Budweiser Clydesdales: Scott Cunningham/Getty Images

Today’s Big Shill bracket game quarterfinal matchups feature four powerhouse advertising icons. On one side of the draw is Tony the Tiger, who squashed the GEICO Gecko to get to this point. But now he’s facing a stampede of Budweiser Clydesdales that just trampled the Energizer Bunny by a convincing 15 percentage points. (The pink, floppy-haired hipster is no longer going and going.) On the other side of the bracket is Flo, the Progressive Insurance Lady, who’s been boosted by a surprising amount of online support against a trio of impressive opponents: First, she outmuscled the Brawny Lumberjack by 33 percentage points, then she snapped Justin Long’s iNeck by 48 before spanking the Gerber Baby by 49! The only thing standing in her way of a Final Four berth is that suave Old Spice Guy. Will Flo be able to get past his striking brown eyes?

Tony the Tiger vs. the Budweiser Clydesdales


Flo, the Progressive Insurance Lady vs. the Old Spice Guy

Check out the competitors’ bios and vote below. Our complete bracket is here, and you can look back on all our previous face-offs here.


Product: Kellogg’s Frosted Flakes

Debut year: 1951

Catchphrase: “They’re Grrrreat!”

Claim to fame: He brings out the tiger in you. He beat out three other potential mascots for the long-term gig: Katy the Kangaroo, Newt the Gnu, and Elmo the Elephant.

Strength: He’s got a great voice. He knows the value of a good breakfast — and patience. He would only let the children with him accept physical challenges after they ate the cereal. (Watch Tony and Jerry O’Connell bobsled.)

Weakness: Adults may have grown to love the taste, but Tony seems to take a backseat when they’re the target demo.


Product: Budweiser

Debut year: 1933

Catchphrase: “Clip-clop, clip-clop, clippety-clop”

Claim to fame: These majestic equines have been delivering beer for Anheuser-Busch since the end of prohibition, and their heart-warming commercials are must-sees during the winter holidays and the Super Bowl.

Strength: If the clydesdales weren’t already an American treasure, their post 9/11 ad put them on a sacred pedestal right next to apple pie and baseball.

Weakness: These blue-bloods can make Santa’s reindeer seem inclusive.

FLO, THE PROGRESSIVE LADY (Stephanie Courtney)

Product: Progressive Insurance

Debut year: 2008

Catchphrase: N/A

Claim to fame: Flo doles out chipper insurance advice to clueless consumers in the world’s cleanest-ever insurance store.

Strength: Never-ending enthusiasm. Also: Bumpit.

Weakness: Did we mention the enthusiasm never ends? Also: Bumpit.


Product: Old Spice body wash

Debut year: 2010

Catchphrase: “Swan dive!”

Claim to fame: The virile renaissance man (played by Isaiah Mustafa) is everything you or your man is not, but at least there is a chance of smelling as great as he does.

Strength: Where do we begin? He can bake a gourmet cake in the dream kitchen he built for you with his own two hands. Plus, he’s on a horse.

Weakness: Does he even know what a swan dive is? Because that’s not a swan dive.