It’s almost the Super Bowl, PopWatchers, (R.I.P. Jets) and shill is in the air. As such, we continue to whittle down the number of contenders in our Big Shill bracket game with two match-ups that are likely to put much strain on the heart of your inner commercial-watching child. Can you take the heat? I certainly hope you can, because you have no choice. Well, technically you do. And here they are:

Toucan Sam vs. the Pillsbury Dough Boy


Mikey from Life Cereal vs. Wendy’s “Where’s the Beef” Lady

Check out the full bracket here. And look back at all our other match-ups here.


Product: Fruit Loops

Debut year: 1963

Catchphrase: “Follow my nose! It always knows!”

Claim to fame: Dignified, well-educated avian spokesperson for cereal that ironically contains no actual fruit.

Strengths: Spoke some Pig Latin in original commercials and later developed a British accent

Weakness: Again: British. Accent. What’s not to like?


Product: A vast array of Pillsbury products, from biscuits to icing.

Debut year: 1965

Catchphrase: “Nothing says loving like [insert product name here]. Tee-hee!”

Claim to fame: That high-pitched giggle at the end of every ad is easily one of the most instantly recognizable sounds in advertising.

Strength: So adorable, people do not ever seem to mind he’s wandering around their kitchens, randomly interfering with their baking.

Weakness: Those same people simply will not stop touching his tummy.


Product: Life cereal

Debut Year: 1972

Catchphrase: He didn’t have one, but his older brothers sure did. (“He likes it! Hey, Mikey!”)

Claim to fame: He hates everything, but he surprises his older brothers by devouring Life cereal. The original ad, named one of TV Guide‘s greatest 50 commercials of all time, was so popular, it ran for more than a decade.

Strength: Apparently, a very discernible palette.

Weakness: He didn’t actually speak. Some people still probably think the actor that played him, John Gilchrist, exploded after chasing Pop Rocks with Coke.


Product: Wendy’s restaurants

Debut year: 1984

Catchphrase: “Where’s the beef?!”

Claim to fame: Not satisfied with the skimpy hamburger patty served to her far more demure friend at the “Big Bun” chain, an incensed woman (played by Clara Peller) erupted in a series of “Where’s the beef?!” demands. Though no one was listening at the restaurant, America heard her loud and clear, and her catchphrase was repeated ad nauseum throughout the second half of the 1980s.

Strength: The persistent and selfless Peller was on a mission, and followed up her protest in the first commercial with “Where’s the beef?!” demands at a Big Bun drive-thru, as well as a phone call to the Big Bun fat-cat CEO.

Weakness: Her fixation with beef bordered on obsession, making her kind of a drag at parties.