Gwen Stefani is following in the paths of Jennifer Lopez, Eva Longoria, and Beyoncé Knowles as a cover girl for L’Oréal Paris. People reported that the pop star had signed a deal with the cosmetic giant, and confirmed that she’ll initially be hawking Le Rouge lip color (which we’ll have to take on faith, based on this black-and-white photo). Her first L’Oréal television commercial will debut this weekend, during the Golden Globe Award show.

Did you consider Stefani a lipstick glamour-girl? Does her cred actually enhance the L’Oreal brand?