Image Credit: Harpo ProductionsThe Oprah Winfrey Network had a respectable start in prime time on Jan. 1, earning a third place spot behind ESPN and USA among women 25-54 from 8 to 10 p.m, according to fast nationals provided by the cabler. OWN kicked off its first night of programming with Oprah: Behind the Scenes, which attracted 1.16 million viewers from 8 to 9 p.m. It came in third place among women 25-54 in the timeslot with a 1.1 rating. Each 25-54 ratings point is worth 62,820 persons nationally.
A second original episode of Behind The Scenes at 9 p.m. averaged 1.19 million viewers and also earned a 1.1 rating among women 25-54. OWN aired a repeat of Oprah’s Guide to OWN at 10 p.m., which debuted at noon earlier in the day.
On Sunday, the premiere of Ask Oprah’s All Stars that featured Dr. Mehmet Oz, Suze Orman and Dr. Phil McGraw finished ninth in its 9 p.m. timeslot among women 25-54 and averaged 968,000 viewers. Master Class at 10 p.m. ranked No. 21 in the demo and lured 602,000 eyeballs. Overall, OWN wrapped up its first prime-time Sunday in 14th place with 822,000 viewers.
OWN is available in roughly 67 percent of U.S. homes and 80 percent of cable homes.