By Kate Ward
Updated December 17, 2010 at 05:01 AM EST
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Image Credit: McDonald’s CorporationAs you now know, this January, EW will bring you Big Shill, our exciting bracket game that pits America’s favorite advertising icons against each other in an epic battle for marketing supremacy. And, so far, we hope (ba da ba da da) you’re lovin’ it, because we’re about to throw yet another qualifying round your way. For, you see, in attempting to choose the most well-loved and fiercest competitor from McDonaldland, we’ve hit an impasse.

Sure, it’s easy to assume Ronald McDonald would take the McGriddle cake when it comes to our game, but America’s history with clowns has been complicated. And while the Hamburglar is a front-runner — thanks to his highly coveted, recession-proof career choice of hamburger-stealing — it’s tough to imagine he’d top Mayor McCheese, who clearly has picked up the popular vote for decades now. (How ’bout those term limits, Michael Bloomberg?) Birdie the Early Bird is the first choice amongst progressive thinkers — she was McDonaldland’s first female creature — but the Fry Kids are the first choice amongst cuddly things that are about 25 percent eyes, like Zooey Deschanel. Then there’s also Filet-o-Fish thief Captain Crook, keeper-of-all-hamburger-peace Officer Big Mac, the Professor (who’s still trying to figure out what chemical substance oozes out of the McGriddle), the Hamburger Patch, and BFFs the McNugget Buddies. And who, of course, can forget about Grimace, the amorphous blob who was an evil shake-stealer before he saw Dr. Drew and reformed himself into… whatever the hell he is? (Seriously, what is Grimace?)

So it’s time to make yourself heard, PopWatchers. Which McDonaldland character should compete in our Big Shill bracket game?

Truth in Advertising

type
  • Book
genre
author
  • John Kenney
publisher
  • Touchstone

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