'Limitless': Bradley Cooper's got what you need
What if taking one pill once a week would make you rich and powerful? For starters, you wouldn’t have to work or go to school, but rather could sit around drinking wine all day while watching 30 Rock in your Snuggie, because heck, you’re rich and powerful! But we’re not alone in these desires, PopWatchers; underneath those good looks Bradley Cooper is really just like us: sluggish, under-productive, and averse to the bitter cold, and thankfully, his solution comes in pill form. This miracle — and totally fictional — find is at the center of Cooper’s 2011 film Limitless (previously titled The Dark Fields, co-starring Robert De Niro and Abbie Cornish), in which an under-achieving loser quickly gets sucked into a more glamorous lifestyle (read: cliff-jumping, maniacal laughter, infinity pools!) thanks to the magic of a clear pill. Check out Cooper’s ad for the drug, and test your own brain power on the accompanying website to see if NZT is right for you. A little paralysis, amnesia, brain damage, and some homicidal blackouts never hurt anyone, right? I mean who doesn’t want to live like Bradley Cooper?
Is this mock infomercial a good marketing tactic for the film? Will you see Limitless, PopWatchers?