By Margaret Lyons
Updated November 16, 2010 at 06:30 PM EST

Microsoft has officially sold over 1 million Kinects since the device’s release 10 days ago, and the company says that it’s on track to sell 5 million worldwide by the end of the year. For a little perspective, Sony Move sold about 2.5 million units in the U.S. and Europe in 30 days; Apple sold 1 million iPads in the U.S. within a month of its launch. There are around 70 million Wiis out there in the world, but that’s been on shelves (flying off shelves?) for almost four years.

What’s fueling early adoption here? Well, most importantly, Kinect is pretty damn fun. Who doesn’t like to pretend to whitewater raft in his or her own living room? I defy you to find such a stone-souled person. Secondly, though, is that Kinect appeals to and is geared towards the same nontraditional gamers that Wii so effectively targeted. Have you noticed how many kids and women are in the ads for Kinect? That’s not a coincidence. Kinect comes bundled with Kinect Adventures, a family-friendly jump-around game that’s a total blast. That’s also not a coincidence. Giveaways on both Oprah and Ellen? Gee, I wonder who watches those shows! I’m wild about Kinect so far, but what I’m secretly dreaming about is the leap from softer games to more hardcore Kinect titles. An FPS where you get to use finger guns or actually roll around on the floor or something? Hell to the yes. An iteration of GTA where you got to steer a car and then shoot and then, I don’t know, rough people up? I would play that, even if I also had to make an phone-answering gesture every time my needy cousin wanted to play darts.

What about you, PopWatchers? Have you, uh, Kinected? Are you buying the add-on, or is this your first foray into the world of Xbox?

Read more:

Kinect: Microsoft’s answer to the Wii

Microsoft Kinect: New gaming device debuts at E3 with a mind-blowing presentation

Microsoft Kinect: We tried the games, and they’re fun (for the most part)