Choose your own adventure music videos: The next big thing?
Remember Choose Your Own Adventure books? I used to absolutely love those things. My elementary-school self
wasted enriched countless hours flipping back through the pages, then ahead, then back again to create a different fantasy storyline every time. Now a similar concept is coming to the world of music videos.
The Wall Street Journal reports that industry vet Steve Greenberg — the man who helped bring Hanson, the Jonas Brothers, and “Who Let the Dogs Out?” into the world — is promoting his new signee Andy Grammer’s single “Keep Your Head Up” with an interactive video. (Check it out after the jump.) Every few seconds, you’ll get a prompt to choose between one of two options: see Grammer bump into a moving crew or some mean bikers, wear a red t-shirt or a black one, sing with a full backing band or a cappella, and so on. The video seamlessly proceeds along whichever path you select.
It’s a pretty clever way to market an otherwise unknown new artist. This may or may not revolutionize the music business, but it’s definitely good for a few minutes of fun. Try out the interactive music video for yourself after the jump and let us know what you think.