DirecTV will not carry G4 anymore after negotiations between the satellite provider and G4’s parent company, Comcast, ended Sunday. “At this time we are no longer negotiating and we have no plans to put G4 back up,” a DirecTV rep said in an e-mail. “We are constantly evaluating our lineup in a new world where programming costs continue to rise at significant rates. Since G4 is among the lowest rated networks based on the latest Nielsen data, we decided that it made sense to focus on preserving programming that is more relevant to our larger customer base.”

According to a statement from G4, “We have been trying to engage DirecTV in fair and reasonable discussions to continue to carry G4. G4 offered DirecTV the same basic deal we have had for the past three years. However they still plan to drop the network and deny G4 fans the only network that focuses on the popular gaming lifestyle.”

G4 is best known for Attack of the Show, its popular gamer-oriented series which launched Olivia Munn‘s career. It also airs Web Soup and Ninja Warrior.