Grove Atlantic has announced it will release Sterling’s Gold: Wit and Wisdom of an Ad Man — the book Mad Men‘s Roger Sterling published during “Gold Mettle,” last season’s episode 11. (The finished copies arrived, poignantly, just as a defeated, washed-up Roger stared at Lucky Strike’s defection.) The real book — as opposed to the pretend one — reportedly came about when Grove Atlantic publisher Morgan Entrekin, a fan of the show, struck a deal directly with creator Matt Weiner.

Grove has already put the book up on their website, making it look like a “real” memoir: “Advertising pioneer and visionary Roger Sterling, Jr., served with distinction in the Navy during World War II, and joined Sterling Cooper Advertising as a junior account exectutive in 1947. He worked his way up to managing partner before leaving to found his own agency, Sterling Cooper Draper Pryce, in 1963…”

Sterling’s Gold goes on sale November 16 — a slim 176 pages, retailing for $16.95. Thoughts? Anyone as curious about this as I am?

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