October 13, 2010 at 05:08 PM EDT

If you were on the fence about traveling to D.C. on Oct. 30 for Jon Stewart’s Rally to Restore Sanity and Stephen Colbert’s March to Keep Fear Alive, perhaps this will make the decision easier: The events will be streamed online and broadcast live by Comedy Central. A network rep tells EW that the specifics — such as when coverage will begin — are still being ironed out, but as previously announced by Stewart on-air, the actual rallies are set for noon to 3 p.m. ET. Stewart explained on last night’s show that they originally sold the events as rallies for people who are usually too busy to be able to go to rallies. “Well, funny story,” he said, “some very sensible people then said, ‘Uh, I’m too busy to go to your rally.’ Which is a great point.” Watch the clip below.

I think this is a brilliant move by the network, which could get decent ratings on a Saturday afternoon. (It’s a reason for those exhausted busybodies to relax on the sofa, and/or a nice thing to have on in the background as you’re putting the final touches on Halloween costumes). Will this news affect whether you attend the rallies in-person? Poll!

Read more:

Mr. Stewart goes to Washington

Huffington Post to bus people to Stewart/Colbert rally

Why Stewart’s rally is important

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