By Adam B. Vary
Updated October 13, 2010 at 12:00 PM EDT

Conan O’Brien sure is spending a lot of money on plugging his impending late night talk show Conan on TBS. In this latest clip — which will play as an ad in Regal movie theaters as well as on your computer screen — he “drives” a 1969 Dodge Dart filled with explosives, fireworks, and un-popped popcorn off a 900 foot cliff. This single two-minute-and-twelve-second clip looks like it cost TBS more than NBC’s entire promotional budget for The Tonight Show with Conan O’Brien, but mostly I’m enjoying the sight of O’Brien in a leather jacket. Shockingly, it works for him. Check out the clip below:

So how does this measure up against Conan’s previous promo clips, P-Dubs? Do they make you any more or less inclined to actually watch the show when it premieres in a little over 26 days (as of this typing)?