CBS ties Fox on Tuesday for first time this season in key adult demographic
Image Credit: Adam Rose/Fox; Sonja Flemming/CBSFor the first Tuesday this season, CBS tied Fox in the all-important adults 18-49 demographic, thanks to another winning performance by NCIS. CBS has won all four Tuesdays of the 2010-11 season among total viewers (last night, it averaged 15.6 million), but Tuesday was the first time the Eye stood neck-and-neck with the Glee-fueled Fox. Both networks finished the night with a 3.3 rating/9 share.
The Mark Harmon starrer remains the strongest show in CBS’ Tuesday arsenal: NCIS averaged a 3.9/11 and 18.9 million viewers. Each 18-49 ratings point is worth 1.31 million viewers.
Glee finished the night as the No. 1 program among adults 18-49 (4.6 rating/13 share) and averaged 11.2 million viewers. But the sophomore show is having to do a lot of heavy lifting for Fox on Tuesdays, since the network’s new comedies aren’t generating nearly enough interest. The Martha Plimpton starrer, Raising Hope, only averaged 6.3 million viewers and posted a 2.6/7 in the demo while Running Wilde dropped to 3.5 million viewers and only a 1.5/4 in the demo. Hope’s already been picked up for the season, but the jury’s still out on the Keri Russell-Will Arnett comedy.
ABC came in second for the night in viewers (10.2 million) thanks to the Dancing With the Stars result show (Bye, Situation!). No Ordinary Family dropped 15% in the key demo from last week to a meager 2.3/6 — its lowest-rated telecast so far this season. It averaged 7.7 million. Detroit 1-8-7 at 10 p.m. lured 7.4 million.
Fox was third for the night in viewers (8.0 million), followed by NBC (6.2 million). Speaking of which, perhaps somebody should start saying some prayers for the critically-beloved (but viewer-starved) drama Parenthood. The NBC drama at 10 p.m. only averaged 4.7 million and matched its lowest-rated telecast ever among adults 18-49 (2.0/5).
Last night FOX ranked No. 1 for its fourth consecutive Tuesday this season and also won the night among Adults 18-34 and Teens.
- · GLEE: 4.6/13, even with last week’s telecast. GLEE was the once again the No. 1 program for the night among Adults 18-49, Adults 18-34 and Teens.
- · RAISING HOPE: 2.6/7, up +4%
- · RUNNING WILDE: 1.5/4, down -12% from last week
- · No Ordinary Family: 2.3/6, down -15% and its lowest-rated telecast this Fall
- · Dancing With the Stars-Results: 3.4/9, up +3%
- · Detroit 1-8-7: 1.8/5. up +6%
- · NCIS: 3.9/11, up +3%
- · NCIS: LA: 3.5/9, up +3%
- · The Good Wife: 2.6/7, up +4%
- · The Biggest Loser: 2.6/7, up +4%
- · Parenthood: 2.0/5, down -5% and tied as it lowest-rated telecast ever