October 08, 2010 at 09:50 AM EDT

The Discovery Kids channel will be replaced by a new children’s network, The Hub, starting at 10 a.m. ET this weekend. The Hasbro-backed channel is aimed at a 6-year-old to 11-year-old audience. Hasbro kicked in $300 million last year to form the joint venture with Discovery Communications. Programming will include Transformers Prime, My Little Pony: Friendship is Magic, Jim Henson’s Fraggle Rock, Meerkat Manor, Men in Black, Strawberry Shortcake Berry Bitty Adventures, The Twisted Whiskers Show, and Batman Beyond.

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