By Margaret Lyons
Updated October 06, 2010 at 08:11 PM EDT

Another day, another “iPhone is going to Verizon” story. This time, the Wall Street Journal is reporting that “Apple Inc. plans to begin mass producing a new iPhone by the end of 2010 that would allow Verizon Wireless to sell the smartphone early next year.” In June, a similar report surfaced, but the legend of the Verizon iPhone goes back even further.

An Apple rep declined to comment for this story. [WJS]