By Mandi Bierly
Updated September 07, 2010 at 01:00 PM EDT

AOL and Telepictures Productions, which produces The Ellen DeGeneres Show, have brokered a deal that will cross promote content between the show’s website and AOL Lifestyle and Entertainment portals including Popeater,, and AOL Television. Per the announcement, Telepictures and AOL will also collaborate on editorial programming and digital sales packages on special events, seasonal, and holiday opportunities such as the show’s Twelve Day Give Away, Halloween, and Mother’s Day. DeGeneres’ Twitter account and Facebook page will also play a large role in the collaboration.