'Angry Birds' eyes a movie/TV deal: How do we feel about franchises based on iPhone apps?
Cute things are good, but angry cute things are even better. Witness the success of Angry Birds, the iPhone/iPad game that stars a cast of adorable cartoon fowl who furiously pursue egg-stealing green pigs. (You launch the birds from a slingshot. Some of the birds explode. It’s incredible.) Angry Birds is currently the #1 paid app on the iTunes store — take that, Oregon Trail! — but the game’s creators have bigger dreams. According to Variety, the Finnish company Rovio plans to expand the ferocious-flying universe of Birds across every level of media. “We hope we can be the first major franchise to come from mobile,” says the Rovio CEO, who imagines an Angry Birds movie in Wallace & Gromit-style claymation.
Personally, I’m onboard — especially if the style of an Angry Birds cartoon hews to the retro-Looney Tunes look of the much-viewed game trailer. There’s a Rube Goldbergian complexity to the videogame that Buster Keaton would appreciate, and hey, it’s a slightly less nonsensical idea than Battleship: Hotties Vs. Aliens. But if Hollywood is adapting apps into movies, aren’t there better options than Angry Birds? How about Fieldrunners, which is basically a G-rated version of the D-Day sequence from Saving Private Ryan? Or what about a Hook Champ movie? All you need is a cave, a grappling hook, and hats!
What do you think, PopWatchers? Are there other apps you’d like to see expanded into full-fledged franchises? Or are we one step closer to Coupon: The Movie? And does Angry Birds make more sense now that you know it’s from Finland?