By Jeff Labrecque
Updated August 25, 2010 at 01:46 PM EDT

When did Danny Boyle become a brand? James Franco is the undeniable star of 127 Hours, the courageous story of injured adrenaline junkie Aron Ralston, but the new trailer for the film (embedded below) leads with the Oscar-winning director of Slumdog Millionaire. “Danny Boyle has taken us places we’ve never seen,” is splashed across the opening shots, followed by cuts of Slumdog, 28 Days Later, and Millions. Franco takes over from there, racing his bike through the desolate southwest, rescuing Kate Mara and Amber Tamblyn and showing them a good time, and ultimately slipping into a horrific, life-threatening trap that will last, yes, 127 hours. Call it Into the Wild with a happier ending.

Do you think Boyle registers with the average moviegoer? Does the cool trailer distract from the fact that the bulk of the movie will be Franco trapped alone in a crevasse? Does your knowledge of how Ralston ultimately escapes from his dire situation make you want to see this more or less?