I’ll probably never buy a probiotic drink, and I rarely make decisions based on what will make my digestive system happy. But thanks to this enchanting commercial, I badly want — nay, desperately need — a fluffy pink anthropomorphic puppet of my insides. Holy moly.

No disrespect to Jamie Lee Curtis, but this little guy really knows what’s up. But let me hear you, PopWatchers: Is this ad selling regularity? Or cute dollies of your digestive system? [via]