By Tanner Stransky
August 11, 2010 at 04:22 PM EDT

Can’t get enough of the Old Spice Man, Isaiah Mustafa? Neither can Tyler Perry, apparently. Perry had previously cast Mustafa in a small spot in his upcoming film For Girls Who Have Considered Suicide When the Rainbow is Enuf (just try to say that three times fast!) but today revealed that he’s instead moving the deodorant king-turned-superstar into a lead role in his next installment in his Madea franchise, Madea’s Big Happy Family. Talk about a promotion!

According to Mustafa, the whole thing went from talks to a deal to shooting in just days. Which, in so many ways, mirrors how quick his career in general has taken off — that is to say, insanely fast! Huge buzz over those Old Spice commercials. A film with Jennifer Anniston and Jason Bateman. A talent deal with NBC. Now, this Tyler Perry bump up. Goodness.

A fire that burns this fast could also go out pretty quickly. I suppose we should all take a wait-and-see approach to all of his other projects (I may be jumping the gun with this question!), but wouldn’t a measured assault with Mustafa be more effective than all this, all right now? What do you say, PopWatchers? Agree? Disagree? Sound off below.

Tanner on Twitter: @EWTanStransky