By Archana Ram
Updated August 10, 2010 at 07:45 PM EDT

Now that comedy duo Will Ferrell and Adam McKay — known to some by their production company’s name Gary Sanchez — are done promoting The Other Guys, they can focus on promoting their other project, a TV show called Big Lake (Comedy Central, 10 p.m.) about a big-time banker who’s forced to move back home after losing his job. And what better way to hock your product than on another one of your products? In a new video on Ferrell and McKay’s Funny or Die site, the guys show viewers how they discovered Big Lake‘s leading man Chris Gethard:

To me, the whole thing feels like a decently funny SNL sketch, not surprising considering Ferrell helped make the video and the wonderful and grossly underused Chris Parnell, a Big Lake costar, is featured.

What do you guys think of the video? Does it entice you to check out the show?