By Leah Greenblatt
Updated August 04, 2010 at 04:00 AM EDT

The sly electro-pop kiss-off ”Cooler than Me,” may have already garnered Mike Posner his 15 minutes. But the 22-year-old Michigan native — whisked from dorm-room mixtape star to major-label signee the summer before his senior year at Duke — asks for approximately twice that allotted time on his (barely) full-length debut, 31 Minutes to Takeoff.

Often labeled as a rapper in early press, the gravel-throated Posner is really more of a baby Timberlake, albeit one with less vocal and musical finesse — Justin with a Sigma Nu sweatshirt and a mild case of laryngitis, if you will. tracks like ”Déjà Vu” and ”Bow Chicka Wow Wow” are standard, though entertaining, entries in the new-jack seduction pantheon, all crunked on late-?80s synths and implied pelvis grinds. ”Do U Wanna” reaches back further, with stax horns and a shuffling, Donny Hathaway-worthy groove. ”Cheated” is just ugly — does the ”whore” in question really need to be called out by her full name? — but Posner redeems himself on the shimmery player?s lament ”Gone in September.” in fact, 31 Minutes? breezy B-boy anthems may keep the man of the half hour around well past Labor Day. B

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