By Jeff Labrecque
Updated July 21, 2010 at 03:39 PM EDT

Seth MacFarlane will be master of ceremonies for Comedy Central’s roast of David Hasselhoff. As roast master, The Family Guy creator will direct a dais of quasi-luminaries that includes Pamela Anderson, Hulk Hogan, and Jerry Springer. The roast will take place Aug. 1 in Los Angeles and air on Comedy Central two weeks later.