July 16, 2010 at 06:42 PM EDT

Apple will be giving all iPhone 4 customers a free case to improve consistent signal strength, Steve Jobs announced today. On the heels of some criticisms about the iPhone 4’s antennae problems — including a smackdown from Consumer Reports — Jobs held a press conference at Apple HQ this afternoon. To kick things off with a cheeky song, they played this funny video:

“We’re not perfect. Phones aren’t perfect,” Jobs said. When gripped a certain way, does the iPhone 4 lose signal strength? Yes. But according to the demos in Apple’s presentation, that’s true of all smart phones. “It’s a challenge for the whole industry,” he told reporters. He insisted that very few iPhone 4 owners were actually experiencing problems; only .55 percent have complained to AppleCare about the issue, and only 1.7 percent returned their phones. “Now when we look at this data, it’s hard to escape the conclusion that there is a problem, but that problem is affecting a very small number of users,” he said. To appease the masses, though, he announced that Apple would be giving every iPhone 4 owner a free case and giving refunds to anyone who’d already bought an Apple-released bumper. “We love our users. We try very hard to surprise and delight them.”

You can read liveblogs of the conference here and here. Do you think the free cases are enough to stem the tide of negativity?

You May Like