July 13, 2010 at 02:16 PM EDT

“I bet people can actually die of embarrassment. I bet it’s been medically proven.” –Angela Chase, My So-Called Life, 1994

“Grow your own lashes with Latisse! From Allergen, a company with 60 years of eye care experience.” –Claire Danes, commercial, 2010

Yesterday, while watching Slezak “act,” we realized the girl in the new Latisse commercial was not just a generic pretty young thing from central casting. It’s Claire Danes! Claire Danes sitting down with her fake friends for lunch (top)! Claire Danes pretending it was a coincidence that she would run into a handsome man she knows outside the restaurant (bottom)! Claire Danes window shopping, flanked by pals (not pictured; too depressing). The whole horror show makes me die inside more than Latisse’s warning “may cause increased brown pigmentation in the colored part of the eye, which may be permanent” ever could.

Avril/Jessica/Katy for Proactiv, fine. Julia and Jane for Healthy Choice: funny! I’m even inexplicably amused by the way Sally Field says “Boniva.” Brooke Shields for Latisse: Makes sense. But this is just wrong. Angela Chase should not have two hairy caterpillars growing out of her eyes like monsters. It’s too much.

Which celebrity shills have put you over the edge?

Annie on Twitter: @EWAnnieBarrett

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