The third big-budget Hollywood film since 2005 featuring Marvel’s iconic Hulk character will feature a third actor in the role of the temperamental green hero. broke the news this weekend that Marvel Studios will recast the role in the upcoming The Avengers with someone other than Ed Norton, who starred in 2008’s The Incredible Hulk; Marvel President of Production Kevin Feige went so far as to tell the site that the decision was “definitely not one based on monetary factors, but instead rooted in the need for an actor who embodies the creativity and collaborative spirit of our other talented cast members.” Norton’s agent, Brian Swardstrom, fired back to Hitflix that Feige’s comments were “unprofessional, disingenuous and clearly defamatory,” and that Norton and director Joss Whedon had had a “very good meeting,” with the deal only falling apart after weeks of “civil, uncontentious discussions.”

The cast of The Avengers, slated for a 2012 release, currently includes Robert Downey Jr. as Iron Man, Samuel L. Jackson as Nick Fury, Scarlett Johansson as Black Widow, Chris Evans as Captain America, Chris Hemsworth as Thor, Jeremy Renner as Hawkeye, and possibly Don Cheadle as War Machine.