By Michael Ausiello
Updated June 21, 2010 at 01:28 PM EDT
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The message being conveyed by Mad Men‘s season 4 key art is clear: Don Draper is starting over.

Of course, nice as the exclusive first look above is, we didn’t really need a poster to tell us that. Last season ended with the ad man experiencing a major tectonic shift in both his personal and professional lives. Not only did he bolt Sterling Cooper to form his own upstart, he agreed to give Betty a divorce.

As exec producer Matthew Weiner recently told Entertainment Weekly, the new season — beginning July 25 — will find Don & Co. contemplating, “Who am I?”

“It’s about stripping away the things these people think define them,” explained Weiner. “Once they’re taken away, they just may have to look at who they really are.”

What do you think of the poster? Did anyone else pick up on the exhibitionist subtext? More or less compelling than last season’s image of Don sitting in an office filled with water? Sound off below! (Additional reporting by Jeff Jensen)

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Mad Men

Jon Hamm stars as Don Draper in the Emmy-winning ’60s-set drama
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