From ''The Bourne Identity'' to ''Transformers: Revenge of the Falln'' to ''Iron Man 2,'' action movie posters show their true colors
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Ever since the poster for 2002’s The Bourne Identity, movie marketers have shown their true colors when touting action-oriented films. And those colors tend to be orange and blue, in a striking combination. ”Orange and blue are complementary colors, so just by nature they give you that jolt that you need,” says veteran movie adman Charles Reimers, who designed Bourne‘s one-sheet. ”The studio’s always saying ‘Make it pop,’ and those two are the big favorites because red and green just take you to Christmas.”

The Bourne Identity
type
  • Movie
genre
mpaa
runtime
  • 113 minutes
director
  • Doug Liman

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