Orange and Blue = Movie Poster Action!
From ''The Bourne Identity'' to ''Transformers: Revenge of the Falln'' to ''Iron Man 2,'' action movie posters show their true colors
Ever since the poster for 2002’s The Bourne Identity, movie marketers have shown their true colors when touting action-oriented films. And those colors tend to be orange and blue, in a striking combination. ”Orange and blue are complementary colors, so just by nature they give you that jolt that you need,” says veteran movie adman Charles Reimers, who designed Bourne‘s one-sheet. ”The studio’s always saying ‘Make it pop,’ and those two are the big favorites because red and green just take you to Christmas.”