By Lynette Rice
June 11, 2010 at 05:29 PM EDT

Peddling men’s cologne on top of a horse has been very good for Isaiah Mustafa. The star of the memorable Old Spice commercials has closed a talent deal with NBC, which hopes to add him him to one of the network’s current or new series, Variety reports.

Mustafa’s previous credits include small parts in shows like NCIS, Ugly Betty, and Castle before he booked the Old Spice ads — one of which aired during the Super Bowl. The actor told EW earlier this year that the high-profile spot ended up having a big impact on how he was perceived in Hollywood. “What’s funny is no one knew me as being funny before,” Mustafa told EW’s Kate Ward. “Because the only things I had done were these episodics and procedurals where I was kind of this tough guy, prison guard, cop, or FBI guy. So now, people are like, ‘Oh, he’s funny.’ That commercial … really helped me to climb that ladder of success.”

The commercial also invited an unexpected level of awareness from the public. “People in the industry recognize me. Other actors recognize me at auditions. [A TSA agent] at the airport said, ‘Are you that guy on the commercial? I saw you on the TV last night!’ I was kind of like, ‘You’re asking me questions? Shouldn’t you be, like, checking for bombs?'”

Mustafa told Variety that he just shot another Old Spice commercial, which is set to air in the coming months.

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