By Lynette Rice
Updated May 12, 2010 at 01:32 PM EDT

Comcast and ESPN announced an agreement today to offer ESPN 3D to the cable company’s digital customers. Comcast is the first cabler to distribute the new sports network that will launch on June 11. “ESPN was a pioneer in HD, and continues to move the industry forward with the first 3D sports network,” said Brian L. Roberts, chairman and CEO, Comcast Corporation, in a statement. “We delivered the first live national 3D sports event to consumers homes earlier this year with the Masters Tournament and believe that 3D sports will drive the adoption of this technology and continue to revolutionize how we deliver entertainment.”

ESPN 3D will air the first 2010 FIFA World Cup match featuring South Africa versus Mexico when the network bows June 11. The network will end up featuring up to 25 matches from the international soccer tourney. Along with NBA games, other highlights include the X Games from July 28-Aug. 1, college football’s ACC Championship on Dec. 4, and college basketball’s Big East Tournament, March 8-12, 2011.