By Kate Ward
Updated April 02, 2010 at 05:58 PM EDT

It’s back. It will never leave me. I’m talking about this McDonald’s Filet-O-Fish ad, which I’ve written about not once, not twice, but three times now. And that singing Big Mouth Billy Bass has officially proved his hypnotic power over all mankind: At 4:30 in the morning, a New Jersey man crawled through a drive-thru window at McDonald’s and slapped an employee because his Filet-O-Fish was taking too long to prepare.

Does this mean we will all fall prey to that fish’s evil will? Will any of us be able to pass a McDonald’s now without suddenly chanting, “Give…me…Filet-O-Fish!” Which of the 10 plagues should we expect to see first?