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It doesn’t take much to get Usher‘s attention. As he croons on his Euro-pop will.i.am-assisted single “OMG,” a “booty like ‘pow pow pow'” and “some boobies like ‘wow oh wow'” will do you just right.

For a song with such a title, it sure does take a minute for its video to build up to wow-worthy moments. After some clean dance sequences, the magic begins. Usher grooves with shadows, puffs out O’s with cigar smoke, and then links back up with his ladies on a primary colored dance floor to show off his steps. Check it out and let us know what you think. His latest album, Raymond v. Raymond, is out today.

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