What happens when you bring together pop culture’s favorite feline and booze? Why, you get the Hello Kitty Wines collection, of course!

The product’s tagline says it all – “Our favorite girl has grown up!” Indeed she has, as she peddles four different types of wine: the Angel and Devil Pinot Neros, Brut Rose, and a demi-sec Sweet Pink sparkling wine. Sounds to me like 375 ml of bubbly goodness!

The wines are produced and bottled in Italy, and will be available for purchase on the Hello Kitty Wines website soon. (There are currently a few stores online selling certain varieties.) The packaging is of course adorable — the corks are covered with bubblegum pink foil, and the labels feature HK in different costumes (i.e. a cupid getup for the Angel label). It appears that the Brut Rose also comes with a Hello Kitty pendant around the neck of the bottle — a fun extra perk.

I have always loved Hello Kitty — it used to take my mom forever to drag me out of the Sanrio store, and I still buy items that have her cute little mouthless face on them. (Like Tarina Tarantino’s charming Pink Head jewelry.) But I’m not sure if I’ll be running down to my local liquor store to stock up on these. They’re not cheap — prices range from $19.99 to $29.99 — and I really don’t drink much wine and…oh, who am I kidding. I’ll probably be the first person to order some. I just can’t resist the power of Hello Kitty and her marketing team.

So PopWatchers, are you planning on imbibing with some Hello Kitty approved wine? What’s a character that you’d like to see shill potent potables?