Vancouver Winter Olympics drew 190 million viewers
The Vancouver Winter Olympics attracted 190 million viewers to NBC Universal’s channels (which include NBC and MSNBC), enough to become the second most-watched Winter Olympics in history, according to a press release from NBC Universal. ‘The Olympics have yet again proved the power of the big events on network television,” said NBC exec Dick Ebersol in a statement. The Vancouver games are second only to the Lillehammer Winter Olympics, which drew 204 million viewers in 1994.
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