Super Bowl goes indie rock: Arcade Fire, Grizzly Bear soundtrack ads
My friends and I just about stood up and cheered when Volkswagen’s big Super Bowl ad aired last night. Not just because we’re fans of Tracy Morgan and Stevie Wonder, who make cameo appearances in the spot, or because we enjoy the immortal sport of punch buggy — but because the ad was accompanied by the bright piano chords and sweetly rising harmonies of Grizzly Bear’s “Two Weeks,” one of the best singles of last year. Great tune + funny ad = win.
Speaking of Wins, indie rock got some more shine last night from all those NFL promos using Arcade Fire’s 2004 breakout song “Wake Up.” (In a generous gesture, Arcade Fire donated all of the no-doubt hefty licensing fees to Haiti relief.) Who knew the Canadian band’s emotional music would go so naturally with the all-American macho display of the Super Bowl?
Watch the Grizzly Bear/Volkswagen ad again below, then let us know: What was your favorite music moment in last night’s Super Bowl ads?
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