The Super Bowl is the single most-watched event of the pop culture year. Every year, hundreds of millions (maybe billions?) of people sit down to watch the parade of celebrities, musicians, cheerleaders, and high-concept commercials that cost more than the financial crisis. This year, will be right there alongside you, live-blogging hours and hours of important entertainment events. The live blog kicks off at 6 PM ET tomorrow.

Summer blockbusters will be previewed. Beloved franchises will be rebooted. The Who, Carrie Underwood, and Queen Latifah will perform. There will be controversy, but there will also be advertising moments our entire civilization will remember for generations. And, as a special bonus, we hear that Oreo pitchmen Eli and Peyton Manning will be in attendance. Won’t that be exciting!?