The Wall Street: Money Never Sleeps trailer answers one of 2010’s most burning questions: How many seconds of buildup for a “This mobile phone is HUGE!” joke is too many seconds? 40 seconds. Hooray for today’s magic PopWatch number, 40!

Not much plot to be derived here, but the basic gist of the trailer is a nice one: Gordon Gekko is back! What a badass! The Oliver Stone-y West Wing font contrasts nicely with the Brett Ratner/hard rock/helicopter/explosions vibe, don’t you think? And are you buying what Shia LaBeouf is selling — namely, hair product?